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client - Blackwell Consulting Company objective Assist sales team efforts to expand IT consulting buisness. solution Direct Mail Campaign targeting CTO and IT Directors. The campaign centered around a burlap voodoo doll “platform pete” who offered theraputic remedies for the symptoms of IT Stress Disorder (ITSD). Remedies were based on superstition and random luck. Naturally, these therapies did not alleviate the root cause of the disorder and that’s where Blackwell’s IT consulting group came in. The three-part mailing, followed by a phone call from a Blackwell IT consultant prevented an ITSD epidemic. 
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