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client - Coe-Truman Technologies objective Increase sales of abstract processing softwear to scientific associations. solution Develop new product name Design new logo Develop marketing and presentation materials to support the new brand Create direct mail campaign to facilitate sales process Product name was changed from Goldbook to OASIS (an acronym for Online Abstract Submission and Invitation System), to emphasise the relief that the product offered Postcard mailing campaign used key industry terms and compelling visuals to emphasise the pain of the old paper process in contrast with the serenity of OASIS 
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